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In Western fashion, black is considered stylish, elegant and powerful.
The colloquialism "X is the new black" is a reference to the latest trend or fad that is considered a wardrobe basic for the duration of the trend, on the basis that black is always fashionable. The phrase has taken on a life of its own as a snowclone, and has been stretched and parodied as a rhetorical device and a cliché.