But Kim Kardashian was caught without make-up as she arrived at her local gym gym in her white Ferrari yesterday.
The 31-year-old, who was dressed in tight black leggings and a vest, later hid her eyes behind oversized sunglasses as she dashed into the fitness centre.
She certainly isn't always so shy - just hours later she posted glossy self-portraits of her lighter locks - and buxom figure - on her Twitter page.
She posted pictures from the set of her new campaign for the Kardashian Kollection lingerie line, and she made sure she was the perfect advert for the range as she posed in a coral coloured bra.
he second shot was accompanied by the words: ‘Last shot of the day! On set of our Kardashian Kollection for Sears shoot!’
But while her Twitter followers would have been focussed on her ample curves, the businesswoman was more interested in her new hair colour.
Body of work: The star poured her figure into tight leggings and a black vest
